You know that moment at the top of the mountain: the air is crisp, the view is wide, and all you want to do is drop in. But first, you have to sit down, wrestle with your bindings, and by the time you’re ready, your friends are already halfway down the slope. Burton has spent the last 50 years making that moment faster, smoother, and a whole lot more fun.
From the invention of the first snowboard to the latest Step On® system, Burton has been at the forefront of snowboarding culture. Whether you’re a park rat, a powder hound, or a weekend cruiser, the brand’s snowboards, bindings, boots, and winter outerwear are designed to help you ride better and enjoy every second on the hill.
Step On® Bindings: Click In and Go
If you’ve ever struggled with straps in deep snow or on a steep slope, you’ll appreciate the Step On® system. Instead of bending over to ratchet straps, you simply step your boot into the binding and hear a satisfying click. Two levers on the sides of the boot lock you in securely, and to get out, you just flick them and step away. It’s that simple.
The system includes Step On® boots and Step On® bindings that are engineered to work together. The connection is direct and responsive, so you get excellent board control without the hassle. Whether you’re a beginner learning to link turns or an expert chasing fresh lines, Step On® saves time and energy, letting you focus on the ride. And because Burton offers Step On® for men, women, and kids, the whole family can enjoy the convenience.
AK Outerwear: Technical Gear for Any Storm
When the forecast looks questionable, AK outerwear is built to handle it. This is Burton’s most technical line of jackets, pants, and bibs, designed for riders who demand performance in the harshest conditions. Think deep powder days, howling winds, and wet, heavy snow—AK gear is made to keep you dry, warm, and comfortable so you can stay out longer.
The AK collection uses advanced fabrics that are waterproof and breathable, with fully taped seams and thoughtful details like pit zips, adjustable hoods, and reinforced cuffs. It’s the same gear that Burton’s team riders trust in the backcountry and at resorts around the world. Whether you’re hiking for turns or lapping the lift, AK outerwear is a smart investment in your comfort and safety.
Snowboards for Every Style and Terrain
Burton’s snowboard lineup covers every kind of riding. If you love the whole mountain, an all-mountain board gives you the versatility to carve groomers, float in powder, and play in the park. For those epic powder days, dedicated powder boards offer the float and maneuverability you need to surf the deep stuff. Park and freestyle riders will find boards with the pop and flex to hit jumps, rails, and jibs with confidence.
For the backcountry adventurers, Burton offers splitboards that separate into skis for the ascent and lock back together for the descent. And if you want a board that’s truly your own, the Custom Shop lets you customize your board’s graphics and specs. There’s also the Family Tree collection, a line of boards inspired by the natural world and built for specific conditions and riding styles.
Boots and Bindings: The Foundation of Your Setup
Your boots and bindings are the connection between you and your board, so getting them right is crucial. Burton offers a wide range of snowboard boots for both Step On® and traditional strap bindings. The boots are designed with comfort and support in mind, featuring heat-moldable liners, cushioned soles, and secure lacing systems. Bindings from Burton are known for their durability and response, whether you choose the convenience of Step On® or the classic feel of straps.
A Legacy of Pioneering Snowboarding Culture
Burton isn’t just a gear company; it’s the reason many of us are snowboarding at all. Founded in 1977, Burton helped take snowboarding from a fringe activity to a global sport. The brand has supported riders, built community, and pushed innovation for five decades. That pioneering spirit is still alive today, from the creation of Step On® to the development of sustainable materials and inclusive programs that welcome more people to the mountains.
When you ride Burton, you’re part of a legacy that celebrates progression, creativity, and the pure joy of sliding on snow. The company’s First Chair Loyalty program rewards riders with perks, and free standard shipping on orders of $100 or more makes it easier to gear up from home.
Get Ready for Your Best Season Yet
The mountain is calling, and Burton has everything you need to answer. From Step On® bindings that get you riding faster to AK outerwear that keeps you dry in any storm, and from versatile snowboards to boots that feel like they were made for you, Burton’s gear is built by riders, for riders.
Visit burton.com to explore the full collection, find the right setup for your style, and join the First Chair Loyalty program for exclusive benefits. Your next run is waiting—don’t keep it waiting long.
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